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Backlinks are crucial in search engine optimization, as Google considers them a major ranking factor. Put simply, the more high-quality backlinks your website has, the higher your ranking in the SERPS will be.
But what happens if you’re just getting started on SEO and don’t know how to get high-quality backlinks from high-authority sites? The first step is not to worry, because I’m here to help 😉.
In this post, I will show you 11 easy ways to start building backlinks for your website using 100% whitehat strategies.
Now, let’s get started!
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Your competitors are probably already implementing their own backlink strategy, so why not look at how they’re doing it?
There are many SEO tools you can use to ethically ‘spy’ on your competitors and get information about their keywords, top-performing content, and, of course, their backlinks. One of said tools is SEMrush, which can provide you with a complete backlink analysis of any website you enter.
You’ll be able to see a list of the domains your competitor is getting links from and use those same sites to capture a backlink for your own page. How? Well, you can publish content on the same guest posting website your competitor is, for example.
Guest blogging is a tried-and-tested strategy to get high-quality backlinks. In theory, it’s relatively simple: you reach out to websites in your niche that accept guest blogs and submit yours. Most of them allow you to link to your site, either within the content or in the author bio section. That’s how you get backlinks.
However, in practice, it’s a little more complex than that. It’s crucial that you deliver high-quality content that can actually help the site’s readers. So, you should research the target blog thoroughly, find a relevant topic you can confidently write about, and draft a pitch.
If you want to give this strategy a try, there are many websites that feature a ‘Write for Us’ section. Look for it and read the contribution or submission guidelines to get featured on the site!
If you want to save yourself the headache of going through the many steps involved in guest blogging, you can hire guest posting services to do the heavy lifting for you.
There are companies that specialize in producing content for you. They take care of the entire process, from finding relevant guest blogging websites to drafting the pitch, talking to editors, and writing the post.
Publishing a few guest posts on relevant sites is one of the best whitehat strategies to boost your rankings. However, you need to work with a provider and professional writers that can ensure quality content and organic linking. If this sounds like something you’d be interested in, you can find more information about this service in our guest post section.
Leveraging infographics is one of the most popular ways of capturing high-quality backlinks. They’re visual representations of data and complex information in the form of charts, graphics, and images. Audiences love them because they provide a quick overview of a topic in a way that’s easy to understand.
For this reason, sites such as the Huffington Post publish infographics regularly. Infographics are always in demand, and the best part is that they’re also highly shareable, which makes them great for driving traffic from social media.
Again, the key here is to promote your content. So, after publishing it on your website, share it on social media and submit it to a few infographic directories to get the ball rolling.
The first step in this strategy to get high-quality backlinks is to find a piece of content in your niche that’s performing well. You can do this by looking up a relevant keyword on Google and checking out the results on the first page.
Then, you have to create a similar piece of content that’s significantly better and more useful. I won’t lie to you and tell you this will be easy, because it won’t. However, I can promise you that it will be completely worth it in the long run.
Having great content, especially skyscraper content, can get you those desired backlinks and puts you ahead of your competitors. But what if I told you it could do even better? Well, that’s possible, but only if you promote your content.
Out of the many ways to do it, my favorite strategy for promoting skyscraper content is to reach out to the people and the companies I mention in my post or article. As long as you’re not pushy and your content is good, most people will be willing to share it on their social media.
You’re here because you want to know how to get high-quality backlinks, so you might be wondering how broken links can help you. While the broken link building technique might not be as well-known as the other strategies in this post, it’s certainly still effective.
Broken links are those that no longer exist or work on a website. Your mission will be to find those links by looking for ‘404 errors’ or other similar problems on a particular website. Then, you’ll have to contact the web admin and politely inform them of this problem.
Try to make identifying and fixing the issue easy for them, and suggest your website or blog post as a replacement for the broken link.
An excellent place to start hunting for these high-quality backlinks is resource pages, which is what we’re going to discuss next.
Authority resource pages are a place where bloggers list and link to third-party content or websites. In simple words, their sole purpose is to link out to other sites.
You won’t find them if you search for ‘resource pages’ on Google because they’re usually not listed as such. Instead, look for something like ‘helpful resources’ or ‘useful resources’ followed by your keyword.
Once you’ve found a site you like, contact the owner and politely ask them for a link. Make sure to show them how your link can help their readers and add value to their resource page. The key here is to personalize your outreach emails as much as possible to increase your chances of getting a backlink.
When trying to find how to get backlinks from high authority sites, Helping a Reporter Out (HARO) stands out as one of the most popular alternatives. This platform connects journalists and bloggers with reliable sources for their content.
Here’s where you come in. After signing up, you will start receiving requests for content. You can respond to those queries relevant to your business and provide the content the journalist needs. In exchange, you get a backlink from news websites or journalistic blogs.
Since these sites have a high DA, being featured on their articles will have a direct impact on your site’s trust level too.
Google Search Console is a free tool by Google that gives you crucial data you can leverage to find opportunities for backlinks and boost your rankings. One of the reports you can get is the ‘Links Report,’ which shows you the top websites that have previously linked back to your site.
I highly recommend you go through these backlinks and make a note of the type of content they’ve linked to. Then, reach out to those sites and offer them new relevant content. They will be more likely to give you another backlink as they’re already familiar with your website and your assets’ quality.
Another way of landing high-quality backlinks from authoritative sources is through reverse outreach. This strategy involves reaching out to high DA sites as a source. So, instead of looking for articles you can contribute to, you produce content other websites will want to link to.
Bear in mind, though, that not just any kind of content will do; it has to be something they’ll find useful and valuable. Statistics and hard data on trending topics are your best bet because that’s the kind of information journalists and bloggers look for when writing an article.
Ideally, you should carry out your own survey to gather these stats. If you don’t know where to start, there are companies, such as SurveyMonkey, that can help you with that.
Learning how to get high-quality backlinks is not easy, and it’s not my intention to convince you otherwise. However, I’d like to encourage you to try out some of these techniques and strategies to get you started. You’ll see that the results are totally worth it in the long run!
Before you go, remember to follow whitehat practices and avoid those blackhat ones that might cause trouble, and get your website penalized.