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Developing productive healthcare marketing strategies can prove challenging. On top of that, there’s an additional level of difficulty in the medical field: you need to respect your patient’s privacy and history, follow strict regulations, and maintain professionalism, all while trying to promote your practice and attract more patients. That’s why, in my opinion, learning by […]

Contrary to popular belief, a page’s meta description isn’t an SEO factor. This means that search engines don’t really take it into consideration when ranking sites in the SERPs. However, it does play an important role in convincing users to visit your page. But what is a meta description, exactly? In simple words, a meta […]

As the second-largest search engine in the world, YouTube is more than just a platform to share your videos. It’s actually the perfect place to get your business discovered and loved by hundreds of people who perhaps wouldn’t have heard of it otherwise! As such, your branding efforts must be on their A-game —from your […]

Have you ever felt, in recent years, that your ability to concentrate has been progressively dwindling? Yeah, me too. In fact, the human attention span has become a highly talked-about subject, especially since the dawn of smartphones, which has made us slaves to doom scrolling and thus, unable to focus for longer than two minutes. […]

In our current social-media-centered world, people put a lot of thought and importance into the concept of views as part of successful social media strategies. But there’s something we often forget to consider: what counts as a view on Instagram isn’t the same for Facebook, TikTok, and YouTube, which means there’s no one-size-fits-all rule to […]

As a business owner, you’ve probably heard of the wonders of video content and the many benefits it can bring. However, if you want to truly leverage its power, you need to get acquainted with the world’s biggest video-sharing platform: YouTube. Specifically, I’d like to delve a little deeper into one of its many tools […]

High-quality sound effects have the power to enhance the viewing experience, convey emotions, and even elevate—or ruin—a scene’s atmosphere. However, if you’re an emerging business, you may not be able to afford an extensive soundtrack and waste a lot of time looking for the best free sound effects for your projects. Sites that offer royalty-free […]

SaaS has become a highly competitive market. Between promoting new products, creating thought leadership content, and generating sales leads, technology firms invest billions of dollars annually to achieve their marketing goals. However, when it comes to B2B SaaS marketing, spending the largest budget doesn’t equal getting the best results. We are entering a customer-driven era […]

Customers’ trust in companies has been declining progressively for years. Thanks to the internet and social media, advertisers can display their products every hour of the day, which led to audiences being more aware of their persuasion tactics. That’s why companies are in dire need of new ways to engage and convert their targets, and […]