Branding

BRAND IDENTITY

What is Branding
Identity?

Your brand identity identifies your brand and differentiates it from the competition.
It’s made up of visible elements such as your brand’s colors, logo, and other design elements that make it instantly recognizable.

Good brand design is essential because:

It determines how your audience will perceive your brand, your product, or your service.

It builds a connection with your customers and fosters trust and recognition.

BENEFITS

Benefits of Having
a Solid Brand Identity

VALUE

A well-crafted corporate identity increases brand value, making it more attractive to customers and the general public.

DIFFERENTIATION

A unique image is essential for customers to recognize your brand instantly and make you stand out from the competition.

COHERENCE

Having a solid corporate identity for your brand will bring consistency across all your communication channels.

TRUST

A good corporate identity for tangible and intangible elements fosters greater trust in a brand and improves its reputation.

RECOGNITION

A well-designed brand identity allows the company to be easily recognized and remembered by consumers.

POSITIONING

Powerful corporate branding can elevate your brand above the competition, so boosting your positioning is essential if you want customers to choose you over other businesses.

READY?

Let’s take your brand
to the next level!

We’d love to help you elevate your brand.

Get in touch

OUR BRANDING SERVICES

What We Do

Logo Design

We consider various elements such as color psychology, typography, shape, and composition to create a logo that communicates the desired message effectively.

Color Palette

We establish a solid and recognizable visual identity through carefully curated color palettes, enabling the brand to make a memorable and meaningful impact.

Typography

We carefully select typographic elements that contribute to a cohesive brand experience and reinforce the brand's positioning and differentiation in the market.

Packaging Design

We create visually appealing, functional, and brand-aligned packaging solutions that attract attention on store shelves, enhancing the overall product experience.

Social Media Design

We create visually appealing and cohesive social media content that strengthens the brand's presence and communicates the brand's message effectively.

OUR CREATIVE PROCESS

How We Do Things

Are you curious about how we tackle the branding creation process? Here’s our secret!

STEP 1

Client Brief:

STEP 1

Client Brief:

Our process begins with a detailed client brief that we use to gather information about the client's business, target audience, values, and preferences. This helps us understand the context and goals of the design project.

STEP 2

Concept Development:

STEP 2

Concept Development:

We start brainstorming and sketching out initial concepts after doing extensive research to gain insights into the client's industry and competitors. We explore different visual ideas, typography, symbols, and graphic elements that reflect the brand's identity and values.

STEP 3

Presentation and Feedback:

STEP 3

Presentation and Feedback:

We share the concepts with the client and explain the reasoning behind each design, highlighting how it aligns with their brand strategy and objectives. The client can provide feedback, express preferences, or request revisions if they want.

STEP 4

Iteration and Refinement:

STEP 4

Iteration and Refinement:

We iterate on the designs based on the client's feedback, and make the necessary adjustments and refinements. We might even explore alternative ideas until the client is satisfied with the final concept.

STEP 5

Design Applications:

STEP 5

Design Applications:

If we’re working on a logo or packaging design, we create variations of the main concept for different applications. For example, we’ll create horizontal or vertical versions, simplified versions for smaller applications, and alternative color options.

STEP 6

Brand Guidelines:

STEP 6

Brand Guidelines:

We develop a set of brand identity guidelines that outline how the design should be used to ensure consistency. This document typically includes specifications for design applications such as placement, sizing, clear space, color usage, and typography.

STEP 7

Delivery:

STEP 7

Delivery:

Once the design is finalized, we deliver the files to the client in the required formats, which typically are AI, SVG, and TIFF.

PORTFOLIO

Let our work
do the talking

Portfolio

OUR PARTNERS

We’re grateful to have worked
with incredible brands

Client reviews

READY?

Let’s take
your brand to the next level!

We’d love to help you elevate your brand.

Get in touch

WHY US

Why You Can Trust
Yum Yum Digital

Transparent

We prioritize open and honest communication, ensuring clients are informed and involved throughout the entire design process.

Creative

Our team creates unique and visually captivating designs that capture attention and leave a lasting impact.

Out-of-the-box thinkers

We push boundaries, exploring unconventional design approaches to create innovative and memorable brand experiences.

Hard workers

We’re committed to delivering exceptional design solutions, going the extra mile to exceed client expectations.

Detail-driven

Every pixel, color, and element is carefully considered, resulting in meticulous designs that leave no detail unnoticed.

Organized

Our systematic approach to the creation process streamlines design workflows, enabling efficient project management and timely deliverables.

Yum Yum is amazing to work with. Their quality of work
is exceptional, and they are very responsive and always professional.

Lhea Lecy

Thermo Fisher

Yum Yum is a beautiful company with an easy process to get
your project done in an easy, beautiful way. Thank you, Yum Yum.

Ian Phillips

Saatchi Wellness

Their ability to understand complex topics and
visualize them without face-to-face interaction was amazing.

Scott Stout

MedVector

Yum Yum went the extra mile to understand our product.
Very satisfied with their team, process, creativity, and video produced.

Josh Kliot

Airtm

Nothing out there compares to their
ability to deliver the story and message.

April A. Arslan

Law-Whiz

GET A QUOTE

Ready to
get started?

Trusted by brands worldwide, we are a digital marketing agency that connects brands and people through tailored digital content.

Fill out the form below to find out how we can help your brand reach its full potential. Whatever your challenge, we would love to discuss it.

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-branding.svg" alt="Branding"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/branding.svg" alt="Branding"/> Branding

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-seo-strategy.svg" alt="Branding"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/seo-strategy-1.svg" alt="Branding"/> SEO Strategy

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-guestpost.svg" alt="Guest Post"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/guestpost-1.svg" alt="Guest Post"/> Guest Post

<img width="18" height="15" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-web-design.svg" alt="Web Design"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2023/06/web-designn.svg" alt="Web Design"/> Web Design

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-web.svg" alt="Web Development"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/web-2.svg" alt="Web Development"/> Web Development

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-portfolio.svg" alt="Portfolio"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/portfolio-1.svg" alt="Portfolio"/> Portfolio

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-clients.svg" alt="Clients"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/clients-1.svg" alt="Clients"/> Clients

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-testimonials.svg" alt="Testimonials"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/testimonials-1.svg" alt="Testimonials"/> Testimonials

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-about.svg" alt="About"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/about-1.svg" alt="About"/> About

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-carrers.svg" alt="Careers"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/carrers-1.svg" alt="Careers"/> Careers

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-resources.svg" alt="Resources"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/resources-1.svg" alt="Resources"/> Resources

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-blog.svg" alt="Blog"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/blog-1.svg" alt="Blog"/> Blog

<img width="20" height="20" class="imgdark" src="https://yumyumdigital.com/wp-content/uploads/2022/09/w-faq.svg" alt="FAQs"/> <img width="20" height="20" class="imglight" src="https://yumyumdigital.com/wp-content/uploads/2022/09/faq-1.svg" alt="FAQs"/> FAQs

BRAND IDENTITY

What is Branding Identity?

Good brand design is essential because:

BENEFITS

Benefits of Having a Solid Brand Identity

VALUE

DIFFERENTIATION

COHERENCE

TRUST

RECOGNITION

POSITIONING

READY?

Let’s take your brand to the next level!

OUR BRANDING SERVICES

What We Do

Logo Design

Color Palette

Typography

Packaging Design

Social Media Design

OUR CREATIVE PROCESS

How We Do Things

STEP 1

Client Brief:

STEP 1

Client Brief:

STEP 2

Concept Development:

STEP 2

Concept Development:

STEP 3

Presentation and Feedback:

STEP 3

Presentation and Feedback:

STEP 4

Iteration and Refinement:

STEP 4

Iteration and Refinement:

STEP 5

Design Applications:

STEP 5

Design Applications:

STEP 6

Brand Guidelines:

STEP 6

Brand Guidelines:

STEP 7

Delivery:

STEP 7

Delivery:

PORTFOLIO

Let our work do the talking

OUR PARTNERS

We’re grateful to have worked with incredible brands

READY?

Let’s take your brand to the next level!

WHY US

Why You Can Trust Yum Yum Digital

Transparent

Creative

Out-of-the-box thinkers

Hard workers

Detail-driven

Organized

Lhea Lecy

Thermo Fisher

Ian Phillips

SEO Strategy

Guest Post

Web Design

Web Development

Portfolio

Clients

Testimonials

About

Careers

Resources

Blog

FAQs

What is Branding
Identity?

Benefits of Having
a Solid Brand Identity

Let’s take your brand
to the next level!

Let our work
do the talking

We’re grateful to have worked
with incredible brands

Let’s take
your brand to the next level!

Why You Can Trust
Yum Yum Digital

Ready to
get started?