The popularity of video content has increased enormously over the past few years, and that isn’t changing any time soon. So, whether you’re a small business or a large enterprise, video content marketing isn’t something you can afford to ignore. But why is it so important to have a video content marketing strategy set in […]
Content marketing has changed the way we promote ourselves, and nowadays, it’s more than just creating and sharing articles or images. In fact, there are several content marketing strategies you can take advantage of to give a methodical approach to your inbound efforts. In this article, I’ll cover the best ways to draw in, keep, […]
Healthcare is a highly competitive industry. There are not only other small, local hospitals and offices that offer similar services to yours, but also conglomerate national-level institutions you have to compete with. In order to stand out and reach more potential clients, a comprehensive healthcare marketing strategy is key. By building a strong presence online, […]
If you want to get started in backlinking or are planning a digital marketing strategy, then you must’ve surely come across the term “DA” accompanied by a number. But what is Domain Authority, and how does it affect you? In short, it’s a ranking metric used by many companies to analyze the results of their marketing […]
Content marketing is at the core of any successful campaign, as it can make an uninterested person become a loyal customer. But knowing the ins and outs of it can be quite tricky. When I was starting out in the industry, I asked myself more than once, “What is content marketing?” Luckily, that is a thing of […]
Companies from every industry have made the leap into social media, with most major brands being present across all platforms. Giving up the chance to carry out social marketing strategies is a waste of opportunities and a risk of losing customers to rival businesses. That’s why healthcare social media has become a necessity for hospitals […]
A major part of the marketing world takes place on the Internet. Because of that, it’s imperative, now more than ever, that your small business starts implementing a solid digital marketing strategy. Since you’re growing a business, this might sound a bit overwhelming at first. After all, there’s so much to consider and to get […]
Digital marketing is in a constant state of change. Sometimes, it can feel like you spend more time learning about new practices and updating your current strategies, than actually working on the business itself. Luckily, we have digital marketing tools to help with that. There are different systems or platforms that can help you automate […]
In today’s world, where having a positive online presence is the norm, digital marketing has become crucial for all industries that want to stay relevant. Yes, believe it or not, that includes the healthcare industry! That’s why, in this article, I’m going over everything related to healthcare digital marketing. I’ll start with what healthcare digital marketing […]
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